Sell to China: Norway has a unique path China's Twitter - micro-blog service is becoming one of the strategies adopted by Norway's salmon exporters in the Chinese market that presents an annual growth rate of 30%. In response to the Liu Xiaobo Nobel Peace Prize awarded to the Norwegian Nobel Committee of the Norway Nobel Committee, China launched a new inspection system this year, and since then, the sales of salmon in Norway have declined. According to Chinese media reports in May, the Norway seafood products export Commission (Norwegian Seafood Export Council), compared with the previous year's level, the export of Norway salmon to the mainland has been sharply reduced by 56% since the beginning of the year. So far this year, Norway has exported 8,158 tonnes of salmon to the mainland of China and Hong Kong, down 9% from last year, according to the report. After the recent appointment of Sigmund Bjorgo as the head of the Chinese District, the Norway Seafood Export Commission is undoubtedly trying to revive its position in the Chinese market through the innovative marketing activities aimed at consumers. Bjorgo believes that Sina's micro-blog service is rapidly gaining popularity as a leader in China's portals. Norway salmon official micro-blog has attracted more than 30 thousand "fans", driven by the 300 million yuan advertising of the portal, and Bjorgo hopes to attract 600 thousand micro-blog visitors before and after the Chinese traditional Mid Autumn Festival in September 13th to promote the sale of salmon. Before the Nobel peace prize, Norway's salmon exporters were preparing to deliver 30000 tonnes of salmon each year to China by 2012 to achieve an annual growth of 20% - 30% of sales. Bjorgo said that this trend was mainly attributed to the ability to maintain stability and fresh supply. In contrast, Chile transported to China Frozen Salmon. Bjorgo further explains and adds that Asian consumers are particularly fond of fresh products. Although there are more than 100 Norway registered enterprises exported to Asia, only about 30 regularly deliver products to the region. In addition, despite salmon's share of 65% of the international annual output, Norway is still facing strong competition from Canada and Chile and potential threats from Australia and New Zealand. Although the export of salmon to China and its surrounding areas is growing rapidly, its share is only 1.5% of Norway's output. So meeting the region's needs is not difficult: Bjorgo says, "I'm not worried that we can't meet the growing demand."